COMISIÓN PARA LA SEGURIDAD EN EL TRÁNSITO: SHARE YOUR [DIGITAL] KEY


COMISIÓN PARA LA SEGURIDAD EN EL TRÁNSITO: SHARE YOUR [DIGITAL] KEY

Millenials are addicted to their mobile phones and social media.
How can we create a mobile tool that allows us to spread awareness about the importance of not driving while impaired?


Creative Solution:
We created a mobile App that makes sharing digital keys a cool social signal when a friend needs help driving home safely. Young drivers can create a digital key that they can share with designated friend drivers. When in need, users can easily tap their designated social friends for help and send their GPS location.