KIA: THE WORLD CUP BROUGHT TO YOU BY HAMSTERS
THE WORLD CUP BROUGHT TO YOU BY HAMSTERS
Fútbol is not considered a household sport in Puerto Rico.
So, how do you bring excitement about the 2014 FIFA World Cup to the masses and capitalize on Kia Motors’ sponsorship of the event?
We developed an exciting promotional campaign that drove users to play the Kia Mundial Challenge. The latter included a mobile game App, where players scored goals for the chance to win exciting prizes. Users could create Avatars of their favorite teams and challenge their social friends. CHAT also developed and produced Kia Mundial TV, a weekly Youtube comedy show that featured the beloved Kia Hamsters and local celebrity Natalia Lugo. The show provided local cultural context that made the World Cup an even more relatable and enjoyable experience. The campaign surpassed Kia’s yearlong KPI’s and positioned the brand’s Youtube channel as the third most popular in the market.