ECONO SUPERMARKET: A DIGITAL TRANSFORMATION
In 2012, ECONO Supermarket, Puerto Rico’s leading supermarket chain, was not considered the most tech-oriented retail brand. As smartphone penetration grew exponentially and social media became Puerto Rico’s favorite entertainment platform, ECONO recognized it needed to embrace current tech trends and positioned itself ahead of competitors.
CHAT developed with ECONO an ambitious digital program to help the retailer become a leading digital consumer brand. We relaunched ECONO’s social media channels to recruit +400,000 brand ambassadors. We manage the brand’s social media communications, where we maintain an ongoing brand dialogue optimized for engagement and traffic generation. We analyze consumer trends and Fan behavior to develop innovative services that make shopping at ECONO a more enjoyable and rewarding experience.
CHAT’s digital efforts have contributed in positioning ECONO as the 2nd most popular online brand in its market.