ATH MÓVIL: SEND MONEY TO ANYONE WITH YOUR MOBILE

 

ATH MÓVIL: SEND MONEY TO ANYONE WITH YOUR MOBILE

Consumers love technology solutions that make their lives better.
How can we make transferring money easier, quicker and safe?

 

Creative Solution:
CHAT worked with ATH in the development and launch of ATH Móvil, a new payment service that allows users to send money via their mobile device. Because ATH Móvil is a revolutionary payment offering, we designed a communications program that presented daily use cases in a simple manner and leveraged ATH’s brand trust. We recruited innovators and early adopters to help us spread the word and bring their friends along. CHAT optimized the communication efforts to drive App installs and surpass transaction targets.